Investment attraction plays an extremely important role for each location because a business-friendly environment creates job opportunities, reduces unemployment, increases income levels and welfare for local people, thereby determining economic growth and development. The study conducted a survey of 100 enterprises in Ho Chi Minh City (HCMC). Partial least squares structural equation modeling (PLS-SEM) was performed to simultaneously evaluate the measurement model and the structural model. Research results confirmed the traditional role of infrastructure and human resources in attracting investment to the location. In addition, the study also provides empirical evidence that public policy and services, working environment and import attraction have no statistically significant impact on investment attraction in HCMC. Besides, Importance-Performance Map Analysis (IPMA) results showed that the performance of infrastructure and human resources in HCMC was only in the range of 50-75%. This raises concerns for policymakers in prioritizing the further improvement of two factors: infrastructure and human resources in HCMC.

This study aims to understand female civil servants' organisation commitment and working motivation in the public sector in Ca Mau province. Based on data from direct interviews with 200 female civil servants and public employees in the research area, descriptive statistical methods, the Likert scale, and exploratory factor analysis (EFA) were employed to understand the influencing factors. The results of the data analysis revealed that seven factors positively impact the engagement of female civil servants, including nature of work, leadership, training and promotion opportunities, working conditions, colleagues, income, and benefits. Based on the research results, some recommendations are proposed to improve the level of employee engagement in the public administration, including encouraging and creating more favorable conditions for female employees and raising awareness for civil servants to remove prejudices and cultural barriers that exist against women. In addition, building a public culture that shows that employees receive support, respect, and trust from leaders is necessary.

This study was conducted to analyze the factors affecting the green food consumption intention of citizens in Ho Chi Minh city (HCMC). The Partial least squares structural equation modeling (PLS-SEM) and the Importance Performance Matrix Analysis (IPMA) have been employed in modeling green food consumption intention based on the surveyed data of 200 people in the city. Research results show that environmental concerns, health awareness and service quality are three factors that have statistically significant impacts on the green food consumption intention. Label trust and price have no significant effect on green food consumption. Besides, service quality is the lowest performed factor even though it has the highest importance, leading to the consumption intention. This implies focusing on improving service quality to encourage green food consumption intention.

This study aimed to analyze the factors affecting the commitment of domestic tour guides through a survey of 227 employees working for tourist and travel companies in Ho Chi Minh City. The results show that four factors influenced the commitment of domestic tour guides including training and development opportunities, salary and welfare, relationship with colleagues, and potential customers, with the training and development opportunities have the most significant effect on job commitment. On the practical side, the study helps tourist and travel executives to realize the factors influencing the commitment, thereby providing the necessary and appropriate solutions to enhance the involvement of tour guides.

The rural area of Vietnam is witnessing the emergence of many modern entertainment activities that are attractive to youth, which has shown that their interests and tastes become increasingly close to urban youth. Once “modernization” is defined as a transition process that takes place in many aspects of life, it can be recognized that the current state of rural youth’s entertainment activities is not simply because the psychological characteristics of the age group that are easily attracted to “new” or “modern” things such as technological advances and new consumer culture. It is also the result and, at the same time, the reflection of issues of modernization context such as: the change of labor, working pace and environment; the change of living space in rural areas; the impact of new value orientations; the continuous inheritance and modification of past pleasures of today’s youth generation. Entertainment activities of youth, therefore, reflect the broad connotation of so-called modernity as well as the great capacity of modernization in changing people’s lives.

The 1954 Geneva Accords marked the division of Vietnam into two separate territories: the North and the South. From 1954 to 1975, Southern Vietnamese literature showed many differences compared to the previous period and its Northern counterpart. This article will present the main transformative development of Southern Vietnamese literature (focusing on prose) in terms of the process of evolution, achievements as well as characteristics after 1954.

 Tran Da Tu is a typical poet in Southern urban literature in the period 1954-1975. He brought to poetry a unique artistic style of the ego’s proud and loneliness. Therefore, his first collection of poems “Thua lam tho yeu em”has closed to existential thought. The article focuses on studying the wound of existing ego in Tran Da Tu’s poetry to discover the beauty of the poet’s soul in the intersection of dreams and reality, past and present, in the wound of a broken love dream and the journey of commitment.

The term “Robinsonade” is a literary genre that refers to narrative works in European-American literature that tell about castaways on a desert island. Robinsonade structure not only appears in literary writings but also is used in cinema works called “filmic Robinsonade” by critics. As a result of globalization, Robinsonade structure has been experimented with South Korean screen. The thematology and intertextual methods were employed in this article to analyze the characteristics of the Robinsonade genre in two South Korean films: Castaway on the moon (2009) and The larva island (2020). Research results show that Robinsonade genre is exposed in these films through some important topics including being isolated on a desert island, the challenges of survival on that island, and the re-assimilation into civilized society.

Japanese architecture always orients the style of an era, serves as a statement of social position, and is especially closely linked to nature because the Japanese have long held the belief that living in nature also is living with flowers. Political, cultural, social, and religious changes have influenced the symbolism and aesthetic principles of Japanese home architecture in each historical era. Particularly, Shinden Zukuri is regarded as a representation of the opulent way of life of the Royal Family and Heian aristocrats; it honors all the values of daily life, which are modest but noble, decorated by building materials to internal structures inside and outside of the house, to the arrangement of objects, to the combination with nature, etc. all are surprisingly harmonious. The Heian Imperial Palace is a typical Shinden Zukuri style model, a unique and classic visual art found only in Japan. The genesis and evolution of Shinden Zukuri architecture were discussed in the paper, along with a brief description of how it appeared in the Heian Imperial Palace. Both the domestic space’s essential qualities and the garden landscaping structure are described simultaneously to clarify their unique features and religious influences.