Factors affecting the tourist’s behavioural of booking tours via online network in the new stage: Case of Ho Chi Minh city Các yếu tố ảnh hưởng đến hành vi của khách hàng khi đặt tour du lịch trực tuyến trong bối cảnh mới: Trường hợp Thành phố Hồ Chí Minh

Bui Mai Hoang Lam *

* Correspondence: Bui Mai Hoang Lam (email: lambmh@vhu.edu.vn)

Article Sidebar

PDF
Ngày nhận: 28-02-2022
Ngày chỉnh sửa: 24-06-2022
Ngày chấp nhận: 29-06-2022
Ngày xuất bản: 18-10-2022
DOI: 10.58810/vhujs.8.3.2022.323
Lượt xem
0
Lượt tải về
0
Trích dẫn
Bui, L. M. H. (2022). Factors affecting the tourist’s behavioural of booking tours via online network in the new stage: Case of Ho Chi Minh city: Các yếu tố ảnh hưởng đến hành vi của khách hàng khi đặt tour du lịch trực tuyến trong bối cảnh mới: Trường hợp Thành phố Hồ Chí Minh. Tạp Chí Khoa học Đại học Văn Hiến 8(3), 43-58.
Số tạp chí
Tập 8 - Số 3 (2022): Vol. 8(3)
Chuyên mục
Cultural - Sport - Tourism

Main Article Content

Tóm tắt

Abstract With the rapid development of society in the era of information technology, the tourism industry is also required to connect with new revolutionary technology tools to increase exploitation efficiency. In addition, recently, the impact of the COVID-19 epidemic has caused heavy damage, especially to the tourism industry in Vietnam and around the world. The article focuses on analyzing the factors affecting the Behavioural Intention of the tourist via online networks. The study was conducted  using quantitative and qualitative methods based on a survey of 355 tourists in Ho Chi Minh City. The results show that the most important factor affecting the Behavioural Intention to purchase an online tour is Perceived Behavioral Control (β = 0.449), Subjective Norm (β = 0.261), and Perceived Usefulness (β = 0.230).
Từ khóa: theory of planned behavior (TPB), technology in tourism, technology acceptance model (TAM), tourism

Article Details

Tài liệu tham khảo

Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211.

Ajzen, I. (2002). Perceived behavioral control, self‐efficacy, locus of control, and the theory of planned behavior. Journal of applied social psychology, 32(4), 665-683. https://doi.org/10.1111/j.1559-1816.2002.tb00236.x

Ajzen I. (2006). Constructing a TPB Questionaire: Conceptual and Methodological Considerations. Source: http://people.umass.edu/aizen/pdf/tpb.measurement.pdf

Ajzen, I., and Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice- Hall.

Bagozzi, R.P., Davis, F.D., and Warshaw, P.R. (1992). Development and test of a theory of technological learning and usage.  Human relations, 45(7), 659-686. https://doi.org/10.1177%2F001872679204500702

Davis, F.D. (1989). Perceived usefulness, perceived ease of use and user acceptance of information technologies. MIS Quarterly, 13(3), 319-340. https://doi.org/10.2307/249008

Davis, F.D., Bagozzi, R.P., and Warshaw, P.R. (1989). User acceptance of computer technology: a comparison of two theoretical models. Management science, 35(8), 982-1003.

Fishbein, M., and Ajzen, I. (1977). Belief, attitude, intention, and behavior: An introduction to theory and research. Contemporary Sociology, 6(2), 244-245. https://doi.org/10.2307/2065853

Gorsuch, R.L. (1990). Common factor analysis versus component analysis: Some well- and little-known facts. Multivariate Behavioral Research, 25(1), 33-39. https://psycnet.apa.org/doi/10.1207/s15327906mbr2501_3

Hair, J.F., Black, W.C., Babin, B.J., and Anderson, R.E. (2009). Multivariate Data Analysis (7th ed.). N.J., Pearson/Prentice-Hall, Upper Saddle River.

Hoang Trong and Chu Nguyen Mong Ngoc (2008). Analyze research data with SPSS - Vol 1. Ho Chi Minh City, Hong Duc Publishing House. (Origin in Vietnamese: Hoàng Trọng và Chu Nguyễn Mộng Ngọc, 2008. Phân tích dữ liệu nghiên cứu với SPSS - Tập 1).

Kotler, P., Kartajaya, H., and Setiawan, I. (2021). Marketing 5.0: Technology for humanity. New York, John Wiley & Sons.

Ministry of Culture, Sports and Tourism (2014). Decision No.3455/QĐ-BVHTTDL on tourism marketing strategy to 2020. (Origin in Vietnamese: Quyết định số 3455/QĐ BVHTTDL về việc phê duyệt Chiến lược marketing du lịch đến năm 2020, Bộ Văn hóa, Thể thao và Du lịch).

Nguyen Dinh Tho (2011). Scientific research methods in business: Design and implementation. Ho Chi Minh City, Labour - Social Publishing House. (Origin in Vietnamese: Nguyễn Đình Thọ, 2011. Phương pháp nghiên cứu khoa học trong kinh doanh: Thiết kế và thực hiện).

Tabachnick, B.G., and Fidell, L.S. (2007). Using multivariate statistics (5th ed.). Boston, Pearson/Allyn & Bacon, 481-498.

Vietnam E-commerce and Information Technology Agency (2021). Vietnam E-commerce White book 2021. Source: <https://idea.gov.vn/?page=document>. (Origin in Vietnamese: Sách trắng Thương mại điện tử Việt Nam 2021, Cục Thương mại điện tử và Kinh tế số).