Corporate social responsibility in tourism and its impact on visitors’ attitude

Nguyen Thuy Vy *

* Correspondence: Nguyen Thuy Vy (email: vynt@vhu.edu.vn)

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Received: 30 Mar 2019
Revised: 12 May 2019
Accepted: 07 Sep 2019
Published: 20 Dec 2019
DOI: 10.58810/vhujs.6.5.2019.6535
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How to Cite
Nguyễn, V. . T. (2019). Corporate social responsibility in tourism and its impact on visitors’ attitude. Van Hien University Journal of Science 6(5), 45-56.
Issue
Volume 6 - Issue 5 (2019)
Section
Xã hội học

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Abstract

Corporate social responsibility has attracted the attention of many Vietnamese practitioners as well as researchers in recent years. In particular, Vietnam is currently focusing on developing a responsible tourism industry, which is increasingly demanding for businesses to contribute to society and community. The purpose of this study is to examine the impact of visitors' perceived corporate social responsibility on their satisfaction and attitude towards businesses in the tourism industry. Data collected from 300 visitors buying the services of travel companies in Ho Chi Minh City is used to verify regression models. The results show that visitors' perceived corporate social responsibility indirectly affects attitude towards corporate through customers’ satisfaction and corporate reputation.
Keywords: responsible tourism, corporate social responsibility, perceived corporate social responsibility, corporate reputation

Article Details

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