Factors influencing the decision to use 3G services

Tran Huu Ai *

* Correspondence: Tran Huu Ai (email: 480_tranhuuai@gmail.com)

Article Sidebar

PDF
Received: 05 Dec 2014
Revised: 10 Jan 2015
Accepted: 15 Jan 2015
Published: 15 Feb 2015
Views
0
Downloads
0
How to Cite
Trần, Ái H. (2015). Factors influencing the decision to use 3G services. Van Hien University Journal of Science (6), 97-106.
Issue
Issue 6 (2015)
Section

Main Article Content

Abstract

3G services open the door to conversations and data mining via high-speed mobile communications. However, the actual use via 3G speed is still below expectations. Therefore, it is important to understand the interaction of the data involved in the process of acceptance of this technology. Previous studies have shown that the observed variables such as convenience, efficient service quality, and diversity of services, perceived value and price are important factors in the acceptance of 3G technology. In this study the author examined the effects of these factors on the users of 3G services. The research results show/ reveal: 1) price, convenience and diversity are important in order to predict the perceived value, 2) the relationship between the diversity of services and perceived value through a convenient intermediate and 3) perceived value has a strong relationship towards the intention of buying.
Keywords: 3G technology, convenience, diversity of services, Feel values, new technology

Article Details

References

1. Anderson, J.C. and Gerbing, D.W. "Structure equation modeling in practice: A review and recommended two-step approach", Psychological Bulletin (103:3), 1988, pp.411-423.

2. Auger, P. and Gallaugher, J. M. "Factors Affecting the Adoption of an Internet-Based Sales Presence for Small Business", The Information Society (13), 1997, pp. 55-74.

3. Berry, L.L., Seiders, K. and Grewal, D. "Understanding service convenience", Journal of Marketing (66:3), July, 2002, pp.1-17.

4. Hair, J.F., Anderson, R.E., Tatham, R.L. and Black, W.C. Multivariate Data Analysis with Reading, 4th Edition, Englewood Cliffs, NJ: Prentice Hall 1995

5. Hà Nam Khánh Giao, Trần Hữu Ái (2012), “Tác động của chất lượng dịch vụ đến lòng trung thành của khách hàng sử dụng ADSL tại TP.HCM”, Tạp chí Phát triển Kinh tế, số 256 tháng 2/2012, tr. 3444.

6. Kahneman, D. and Tversky, A. "Choices, values and frames", American Psychologist (39), 1984, pp.341-350.

7. Ng-Kruelle, G., Swatman, PA., Rebne, D.S. and Hampe, J.F. "The Price of Convenience", Quarterly Journal of Electronic Commerce (3:3), 2002, pp.273.

8. Parasuraman, A., Berry, L.L. and Zeithaml, V.A. "SERVQUAL: A multiple-item scale formeasuring customer perceptions of service quality", Journal of Retailing (64:1), Spring, 1988, pp.12-40

9. Zeithaml, V. A. "Consumer Perceptions of Price, Quality, and Value: A Means-End Modeland Synthesis of Evidence", Journal of Marketing (52:3), 1988, pp.2-22.