Factors affecting domestic tourist satisfaction on ecotourism service quality in Ca Mau Province, Vietnam

Bui Nhat Vuong * , & Nguyen Thi Thanh Huyen

* Correspondence: Bui Nhat Vuong (email: nhatvuonga1@gmail.com)

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Received: 07 Dec 2020
Revised: 15 May 2021
Accepted: 15 May 2021
Published: 29 Nov 2021
DOI: 10.58810/vhujs.7.5.2021.7338
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How to Cite
Bùi, V. . N., & Nguyễn, H. T. T. (2021). Factors affecting domestic tourist satisfaction on ecotourism service quality in Ca Mau Province, Vietnam . Van Hien University Journal of Science 7(5), 93-104.
Issue
Volume 7 - Issue 5 (2021)
Section
Văn hóa - Thể thao - Du lịch

Main Article Content

Abstract

The goal of this study is to discover the factors influencing domestic tourists’ satisfaction with the quality of ecotourism services. Survey data collected from 257 visitors visiting Ca Mau Province were analyzed to provide evidence. Results from multiple regression analysis using SPSS software showed that food, beverage, shopping, and entertainment services, perceived price, travel landscape, security and safety, transportation had positive associations with domestic travelers’ satisfaction. Besides, this research also indicated that female tourists tended to be more satisfied than male tourists. The main findings of this study provided practical implications for travel agencies and tourism managers to maintain and enhance domestic tourist satisfaction with the quality of ecotourism services in Ca Mau Province.
Keywords: Ca Mau Province, domestic tourism, ecotourism, satisfaction, service quality

Article Details

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