Cách thức tiếp cận có điển trong việc vận dụng khoa học marketing ở Việt Nam trong thập kỷ 2000 - 2010

Abstract

This article shares the notion of Peter Drucker, a well known author of modern ghting marketing, that "Business has only two significant functions - Marketing and Creativity" Actually, the enterprises, which focus on marketing always achieve solid success. The article shows the pioneering role of the marketing theory - a strategic tool to win customers' minds and surpass their rivals in the market through creating the transcendent values from researching, innovating and founding the uniquely creative products, greatly valuable brands and the outstanding transformations of values to customers and the market. Besides, the article presents the actual success of the marketing in Vietnamese market in the past two decades of the 21st century in the conception to focus on the marketing in the business in both domestic and international corporations. Meanwhile, it also highlights the challenges in understanding the marketing theory and adopting the fundamental marketing creativity for the stable economic development in the current real context of Vietnam - the period of international integration.