Factors affecting the tourist’s behavioural of booking tours via online network in the new stage: Case of Ho Chi Minh city Các yếu tố ảnh hưởng đến hành vi của khách hàng khi đặt tour du lịch trực tuyến trong bối cảnh mới: Trường hợp Thành phố Hồ Chí Minh

Bui Mai Hoang Lam *

* Correspondence: Bui Mai Hoang Lam (email: lambmh@vhu.edu.vn)

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Received: 28 Feb 2022
Revised: 24 Jun 2022
Accepted: 29 Jun 2022
Published: 18 Oct 2022
DOI: 10.58810/vhujs.8.3.2022.323
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How to Cite
Bui, L. M. H. (2022). Factors affecting the tourist’s behavioural of booking tours via online network in the new stage: Case of Ho Chi Minh city: Các yếu tố ảnh hưởng đến hành vi của khách hàng khi đặt tour du lịch trực tuyến trong bối cảnh mới: Trường hợp Thành phố Hồ Chí Minh. Van Hien University Journal of Science 8(3), 43-58.
Issue
Volume 8 - Issue 3 (2022)
Section
Cultural - Sport - Tourism

Main Article Content

Abstract

With the rapid development of society in the era of information technology, the tourism industry is also required to connect with new revolutionary technology tools to increase exploitation efficiency. In addition, recently, the impact of the COVID-19 epidemic has caused heavy damage, especially to the tourism industry in Vietnam and around the world. The article focuses on analyzing the factors affecting the Behavioural Intention of the tourist via online networks. The study was conducted  using quantitative and qualitative methods based on a survey of 355 tourists in Ho Chi Minh City. The results show that the most important factor affecting the Behavioural Intention to purchase an online tour is Perceived Behavioral Control (β = 0.449), Subjective Norm (β = 0.261), and Perceived Usefulness (β = 0.230).
Keywords: theory of planned behavior (TPB), technology in tourism, technology acceptance model (TAM), tourism

Article Details

References

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