Văn hóa kinh doanh loại hình cà phê sách tại thành phố Hồ Chí Minh

Abstract

This article is to study book coffee cultural business in Ho Chi Minh city. With primary data source is collected throuhg surveys of 280 customers and 90 employees, managers at the coffee shops in Ho Chi Minh city. Descriptive statistical methods, surveys for collecting information, expert in terviews, analysis methods are used to analyze, evaluate the performance of this business type The results show that book coffee is a new service industry. Stand firmly in a full of strict competion enviroment is very difficult, so every service business must know hơ to use internal and external forces to create its own power. It is necessary for business to create its own uniqueness in order to compare with competitors and produce incentives in developing business which is the foundation of sustainable development and able to motivate the awareness of people about reading cultural tastes. On the basis of the article, solution for developing book coffee cultural business in Ho Chi Minh city are proposed.